#WearingIrish: How Margaret Molloy created an international fashion campaign with one hashtag

#wearingirish Margaret Molloy wearing cape by Bernie Murphy, sweater by Blarney Woollen Mill, gloves by Paula Rowan gloves, earrings by Tracy Gilbert Designs & bag by Holden Leathergoods

I should have written this in March but truth be told I was too busy following #wearingirish and coveting Margaret Molloy’s Wearing Irish wardrobe to finish this piece off – but better late than never hey 🙂

But why March? Well March is indeed Ireland’s month. St Patrick’s Day on the 17th March sends us into an shamrock-induced frenzy but thanks to Margaret Molloy, March has become much more than that – it’s also the month of being well dressed and Wearing Irish.

Back in March 2016, Margaret Molloy began to share examples of Irish fashion design on social media with the hashtag #wearingirish and it quickly became a passion project of hers. She soon turned the hashtag into an international fashion campaign aimed at promoting the best designers that Ireland has to offer.

Throughout March 2017 Margaret encouraged people around the world to buy at least one item of Irish fashion and post a photo of them wearing it, or an old Irish favourite, in the hope of building Ireland’s reputation for fashion. Margaret uploaded a photo or two a day on her own social media accounts, including instagram and #wearingirish spread like wildfire.

Her campaign hit the headlines too with the likes of Irish Central, the largest Irish website in America, following Margaret’s example and highlighting some of the great Irish designers that featured in her campaign.

So what happens now that March is over?

Margaret Molloy is on a mission to make sure #wearingirish isn’t just forgotten until March 2018. She has created a directory of her favourite Irish fashion designers to help people find and celebrate the best Ireland has to offer. She’s also still #wearingirish and so are a lot of people – just check them out on Twitter. I hope to post up some of my favourite #wearingirish outfits soon and I’m saving up for some of these great finds: cape by Bernie Murphy, dress by Caroline Mitchell knitwear, dress by Tina Griffin Design, dress by Manley, dress by Niamh O’Neill and bag by Holden Leather Goods.

Her campaign has also encouraged me to write about and feature Made in Ireland and highlight some of the very best Well Fashioned #wearingirish womenswear here on Well Fashioned. To be honest, it didn’t take much persuasion seeing as my family is Irish, and I’ve just returned from a holiday in Ireland where I was surrounded by head turning Irish women of the Well Fashioned and #wearingirish kind.

So, please await a regular Well Fashioned feature on some of my favourite Made in Ireland and #wearingirish finds and thanks to you Margaret Molloy for the introductions. Really hope to get chance to interview you soon.

In the meantime, please check out my Made in Ireland directory. I’m slowly updating this and hope to feature #wearingirish makers who make their womenswear in Ireland. I‘ll also highlight any that are ethically-made too.

And, here’s a link to Margaret’s online directory of Irish fashion designers wearing Irish. Treasure this, but beware it could give you a serious shopping habit.

Well Fashioned Credits

Images all care of Margaret Molloy and #wearingirish.

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