age_of_reason_emma_gutteridge-8011_square_smaller_cropped_copy_grandeI was first introduced or rather stumbled upon Age of Reason Studios when I went along to the Best of Britannia event back in 2014.  Spotting the designer Ali Mapletoft from afar, I plucked up the courage to copy her ahem get a lesson in how to wear a scarf (believe me I needed one) and then walked away wearing or rather making a statement in my I will never surrender scarf.

A rare and wonderful find.

To this day, it is still one of the most beautiful things I’ve ever owned and still looks as good as new despite almost daily wear.  This is one piece of clothing that I’ve never regretted buying.  It is so well made and still surprises me how it can just transform whatever I’m wearing and make me feel seriously Well Fashioned.

I can also wear it without guilt knowing that no sweatshop labour has ever been involved in its making, and I’m doing my little bit to support UK manufacturing and British made.

Indeed, what I really love about Age of Reason Studios is that they are fully upfront and transparent about their supply chain and suppliers and try to source everything sustainably.  They even namecheck their suppliers, including The Pin House for sewing and North Ronaldsay Yarn for its wool, and use older models too which for a gal like me in her 40s is the kinda thing I like and makes me feel that looking good isn’t out of my reach.  I’ll post up some pics soon of me, my scarf and I.

As well as scarves, Ali also designs and prints womenswear and cushions, and sends out great offers in her regular Age Reason Studios emails so sign-up to her mailing list quick.

Well Fashioned Credits

Made in Britain

Listed on the Well Fashioned Made in UK womenswear directory

Images all Age of Reason Studios

The next Best of Britannia London event is 12/13 October 2017

Tips on scarf wearing